Internal · Design exploration · May 2026
Same content, same information architecture, same CTAs — four entirely different brand voices. None of them look like an AI startup landing page. Each is built like a real product and deployed live.
The Homeowner's Quarterly
Electrum Home
— The Leading Story
Real pricing.
No surprises.
The Homeowner's Quarterly
Magazine-grade serif typography, generous whitespace, photo-led layouts. Warm bone-white paper, ink black, single terracotta accent. Reads like Monocle or T: NYT Magazine — restrained, considered, premium.
View live → /v2/editorial
40,000+ projects · $1B+ in estimates
Real pricing.
No surprises.
Pricing infrastructure for the home
Pure black background, sharp type, mono labels, single electric-green accent. Linear / Vercel / Stripe vibe. Engineering credibility. The dashboard-shaped quote feels like real product, not marketing.
View live → /v2/monolith
— A House, Considered
Real pricing.
No surprises.
A house, considered
Cream and warm umber, Cormorant display italics, large hero photography with floating captions. Architectural Digest / Toteme / The Line aesthetic. Quiet craftsmanship — the most photo-driven of the four.
View live → /v2/atelier
[01 / VOL.MANIFEST]
Real
Pricing.
No B.S.
Real pricing. No B.S.
Brutalist editorial. Oversized Archivo Black headlines, thick black rules, hard-edge yellow highlights, hard shadows, asymmetric grids, ticker tape, file-number labels. Loud, but rigorous — like a protest poster designed by a publication.
View live → /v2/manifest